Airtable - Landing Page

Top findings

1. 1The headline 'All your teams, all their workflows—connected in one workspace' is category-generic: it could describe a dozen competing tools and gives no hint of Airtable's core differentiator (structured relational data + flexible views + automation).
2. 2Mobile LCP of 23.3 seconds is catastrophically slow—the page is effectively invisible to the majority of mobile visitors before they bounce, and a 0.161 CLS means the layout visibly jumps as assets load, destroying trust on the device that likely drives 50%+ of traffic.
3. 3The cookie consent banner fires immediately on both desktop and mobile, physically covering the social-proof logos ('Trusted by 500,000 leading teams') and competing with the primary CTA 'Get started for free' before the visitor has read a single word.

Full teardown