Airtable - Onboarding Flow

Top findings

1. 1Premature paid trial upsell modal (14-day Team plan) fires before the user has built or seen anything inside the product — triggered by typing 'I am not sure I want to explore the product' into the Omni prompt, meaning uncertain users are punished with a sales pitch at the exact moment they need reassurance
2. 2The Omni onboarding chatbot collects 4 sequential free-text fields (company name, industry, team, use case) with no skip option and no progress indicator, creating a K-Gap and P-Gap before the user has touched the actual product
3. 3After dismissing or engaging with the trial upsell, the Omni AI interface renders 'Something went wrong' with no retry, no explanation, and no navigation path — a critical error state that represents a full activation failure at the end of the onboarding funnel

Full teardown