Canva - Landing Page

Top findings

1. 1The headline 'What will you design today?' is engaging but assumes the visitor already knows Canva — it skips the 'why Canva over anything else' entirely, leaving differentiation to the sub-headline alone.
2. 2Mobile performance is critically slow: LCP of 13.9 seconds and FCP of 6.8 seconds on mobile means the majority of mobile visitors bounce before the page finishes loading, and the 'Continue in the app' interstitial banner further competes with the primary CTA.
3. 3The hero section contains zero social proof — no logos, no user count ('100M+ users'), no testimonials, no press mentions — despite Canva having overwhelming credibility signals available; the entire above-the-fold experience is claim-only.

Full teardown