ElevenLabs - Onboarding Flow

Top findings

1. 1The email-based signup route throws a generic 'Unable to create account. Please try again later.' error with no diagnosis or guidance, forcing the user to abandon email signup entirely and fall back to Google OAuth — a compounding failure that adds 2–3 minutes of dead time.
2. 2Google 2-Step Verification mid-flow requires the user to pick up their phone, open the Gmail app, and tap a notification — a full P-Gap that breaks momentum at exactly the moment the user is trying to commit, and will cause abandonment from any user who doesn't have their phone nearby.
3. 3A pre-value pricing screen ('Do more with ElevenLabs') appears after only three lightweight profiling questions and before the user has generated a single second of audio, making upgrade pressure feel unearned and killing the freemium promise of the free tier.

Full teardown