Figma - Landing Page

Top findings

1. 1The headline 'Make anything possible,' is generic aspiration-speak — it could belong to Adobe, Canva, Notion, or a motivational poster. It does not name the category (design tool, prototyping, UI/UX) or the primary user (designers, product teams), costing critical 5-second clarity.
2. 2The hero background is a full-bleed animated collage of diverse design outputs (a dance poster, a food brand, a photo app UI) that looks visually impressive but creates high cognitive load — the eye has nowhere to land, and the headline text is rendered in a semi-transparent overlay that reduces contrast and legibility.
3. 3Mobile LCP is a catastrophic 44.9 seconds — not a typo — meaning the majority of mobile visitors on average connections will abandon before the page is usable. Combined with a TBT of 1,670 ms and a Performance score of 30/100, this is a severe conversion leak for what is a high-traffic, high-intent page.

Full teardown