Figma - Onboarding Flow

Top findings

1. 1Email verification forces users out of the app entirely before they reach the product: users see a 'Check your inbox' screen, must switch to their email client, find the Figma verification email, click 'Verify email,' and then return — a hard P-Gap that will cause significant abandonment at the point of highest motivation.
2. 2Five consecutive survey screens (name, use case, job role, org size, prior Figma experience) appear before the user sees a single feature, collectively adding 2–4 minutes of zero-value form-filling with no live product preview to justify the delay.
3. 3The plan selection screen ('Which plan would you like?') appears mid-onboarding before the user has opened a file, used a tool, or experienced any value — asking for a commercial decision with no experiential foundation, which suppresses free-to-paid conversion by framing the product as a cost before it is a benefit.

Full teardown