Mailchimp - Landing Page

Top findings

1. 1The desktop experience opens with a blocking modal asking visitors to select their industry and top 3 goals before they have seen the hero headline, any product proof, or a single reason to trust Mailchimp — this is a high-friction, zero-context ask that will cause significant early abandonment.
2. 2Mobile PageSpeed score is 32/100 with an LCP of 13.1 seconds and TBT of 4,920 ms — at that load time, a large share of mobile visitors will bounce before the page renders, making every other conversion optimization irrelevant.
3. 3The cookie consent banner fires simultaneously with the personalization modal on desktop, stacking two interruptions on top of the actual page content and creating a three-layer cognitive load wall (banner + modal + underlying page) before the visitor has read a word.

Full teardown